At Cosmopack Bologna 2025, MPlus Cosmetics introduced Rêverie, a groundbreaking collection that redefines makeup with innovative, ultra-sensory textures. Designed to merge comfort with creativity, Rêverie transforms every touch into a weightless, seamless experience, adapting effortlessly to the skin.
Inspired by the ethereal moment when twilight gives way to night, the collection embraces fluidity and transformation, creating a whisper of light upon the skin. With 15 cutting-edge, vegan formulas spanning face, eyes, and lips, Rêverie pushes the boundaries of modern beauty.
Textures that redefine beauty
Rêverie collection is built on next-generation formulas that enhance the complexion while delivering a luxurious, second-skin feel. Among the highlights are three hybrid primers that seamlessly blend skincare benefits with makeup performance:
- Memory Touch: A unique gel with a memory-effect texture that returns to its original smooth surface after each use. It preps the skin with a silky matte finish, controlling sebum while keeping skin hydrated and radiant for up to 24 hours.
- Air Veil: An ultra-light, cloud-like primer enriched with a plant-based alternative to retinol. It perfects the skin, creating a soft-focus effect while enhancing the absorption of skincare actives. Silicone-free and breathable, it smooths imperfections for a flawless, long-lasting makeup base.
- Lumi Dream: A cooling emulgel infused with light-reflecting pigments to brighten and refresh the eye area. Its hydrating and anti-aging actives help smooth wrinkles and reduce puffiness, while its soft pink tint corrects discoloration for a radiant, awake look.
Beyond primers, Rêverie introduces the Silken Rêverie Palette, a four-in-one complexion enhancer featuring a unique cream-to-powder texture. This buildable formula offers a soft matte finish that blends seamlessly for a naturally sculpted look.
For lips, Tinted Bliss redefines lip color by combining high-shine, oil-infused hydration with a lasting tint. Upon application, its oil-rich phase delivers a luminous glow, while the pigment stains the lips with a natural effect once the oil dissipates. The result is long-lasting, comfortable color with a lightweight feel.
From textures to packaging, every Rêverie‘s element is designed to engage the senses. Soft-touch materials and refined aesthetics make application effortless and luxurious, elevating beauty into a sensory experience.
