On February 2025, Electric Disco made its debut at MakeUp in Los Angeles. This collection merges the sparkling glamour of illumination with the seductive mystery of darkness, creating a striking contrast that defines a new era of beauty. A bold interplay of light and shadow takes center stage, transforming makeup into an evocative and multisensory experience.
In the heart of the night, where darkness fades into infinity, a flash of brilliance ignites and draws every gaze. Light becomes fearless, darkness irresistibly alluring—a mesmerizing dance of opposites where makeup transcends boundaries and celebrates individuality without limits.
Feather-light textures illuminate the skin, transforming it into a perfect canvas for limitless creativity. Metallic reflections and pearlescent shimmers weave together, turning makeup into an immersive, sensorial journey where radiance and depth coexist in harmony.
Electric Disco offers a dynamic range of products across multiple categories. From cushion foundations and concealers to dazzling highlighters, volumizing mascaras, and bold eyeliners, the collection also introduces high-shine vinyl liquid lipsticks and hydrating stylo lip balms. Each product is designed to electrify any look, bringing an explosion of color, light, and movement.