News
As technology evolves and improves, few industries are unaffected by the ceaseless need for innovation, enhancement, and efficiency. The cosmetic industry is no exception and is among those that benefit most from scientific discoveries, equipment breakthroughs, and constant innovation. Learn about future cosmetic manufacturing trends and what’s next for the American market. Find out about […]
Most people interested in the beauty industry have encountered the opinion that luxury Italian cosmetics are of the highest level regarding quality, style, and allure, representing the pinnacle of the art. This article examines the American love affair with Italian-quality cosmetics and how MPlus has remained dedicated to an unwavering set of values and standards, […]
All businesses must start somewhere, from the smallest boutique eyeshadow manufacturer and mid-sized lip gloss manufacturer with moderate reach to globally recognized giants dominating the cosmetics industry. Join us as we follow MPlus’ journey from a blossoming, ambitious Italian cosmetic manufacturer to a leading cosmetic manufacturer in the USA, shaping the global beauty industry. The […]
Private label cosmetics are becoming increasingly popular thanks to the unique benefits they offer. If you are not familiar with the term private label cosmetics, you may have heard these products referred to alternatively as white label cosmetics or ODM cosmetics. Whatever term is preferred, experts agree that these cosmetics are only going to increase […]
Profitability is key to the long-term survival of businesses in all industries, and the global beauty & cosmetics industry is no exception. If you want to survive in this highly competitive marketplace, consistent profitability is essential. The best way to achieve this goal is to ensure your range includes all the most profitable cosmetic products, […]
None of the world’s most successful cosmetics manufacturers gained such loyal worldwide support without an inherent understanding of branding and how an effective cosmetics marketing strategy impacts perceptions and sales. At MPlus Cosmetics, we understand the pressures of creating new and innovative product ranges. This article examines the critical nature of positive, targeted cosmetics marketing […]
From 12 to 14 November 2024, we will be at Cosmopack Asia in Hong Kong to present our two new collections! The first collection, Chakra Glow, has a more holistic approach and is inspired by the power of nature and the concept of luminosity. It invites us to reconnect and live in harmony with it.The […]
From 28 to 30 October 2024, we will be at Beautyworld Middle East in Dubai to present our two new collections! Chakra Glow has a more holistic approach and is inspired by the power of nature, while Pop & Play is more pop and features vibrant colors that encourage expressing one’s personality. Join us at […]
This year, we will be at MakeUp in New York to present two new collections! The first collection, with a more holistic approach, is inspired by the power of nature and the concept of luminosity, inviting us to reconnect and live in harmony with it. The second collection is more pop, featuring vibrant colors that […]
We will be at MakeUp in Pairs to present our new collection! Discover Fresh Bloom, a true explosion of freshness with a focus on the naturality of ingredients. On May 29th and 30th 2024 join us at Carrousel Du Luvre to discover our latest innovations. Come and visit us at booth K07!
We will exhibit at Cosmopack Worldwide in Bologna to present two new collections! The first collection, Cosmic Spectrum, is a hybrid and multisensory makeup collection, and it is inspired by the space. The second one, MtM Skin Dreams, is a collection entirely dedicated to skincare. From March 21st to 23rd 2024 join us at Bologna Fair District and […]
This year, we will be at MakeUp in Los Angeles to present a new collection! Garden of Life is a hybrid and multisensorial collection, inspired by nature’s colors, textures, and forms. It focuses on both personal and body wellness. On February 14th and 15th 2024 join us at Los Angeles Convention Center and discover our latest makeup collections. Come […]
