As technology evolves and improves, few industries are unaffected by the ceaseless need for innovation, enhancement, and efficiency. The cosmetic industry is no exception and is among those that benefit most from scientific discoveries, equipment breakthroughs, and constant innovation. Learn about future cosmetic manufacturing trends and what’s next for the American market. Find out about upcoming innovations and predictions and how MPlus is working tirelessly to stay at the cutting edge of the industry in everything from manufacturing eyeshadow to cutting-edge lip gloss.
The Future of Cosmetic Manufacturing: US Market Trends & Predictions
Constant innovation is essential to stand out from the crowd in a competitive, dynamic, and evolving industry like cosmetics. Always striving to stay ahead of the curve and remain relevant, MPlus has several key goals to pursue in the upcoming years that align with predicted trends and changes in the industry, including:
- Researching and developing increasingly clean formulations
- Maintain impressive levels of performance and effectiveness
- Achieving the perfect balance between safe, natural ingredients and outstanding cosmetic results
- Developing multi-use and user-friendly products that address the ever-increasing demand for practical, versatile solutions that suit a dynamic, spontaneous lifestyle
These future makeup trends already guide the MPlus vision and are among the fundamental reasons the company has grown exponentially and garnered increasing respect and relevance as the market evolves.
Leveraging Technological Advancements to Optimize Cosmetic Production
Lean manufacturing and processes, what the team at MPlus refers to as “the lean journey,” is the ideal solution to identify and eliminate waste in the system. Improved technology and innovations like advanced computer models and predictions contribute to allocating resources, minimizing supply-chain issues, and streamlining manufacturing processes. Every small step affects the bigger picture, saving costs, reducing environmental impact, and better serving valued clients and business partners.
One of the most significant changes MPlus has made is to organize all the stages of production, from filling to packaging, into a single production line, reducing resource waste and optimizing delivery times.
Focus on Sustainability and Environmental Responsibility
As it becomes increasingly apparent that we must take individual responsibility for our actions that adversely affect the environment, consumer choices are shifting to reflect this. MPlus has been committed to sustainability from day one and continues to invest time, money, and resources in the search for sustainable raw materials and low-impact manufacturing techniques. Some crucial areas of focus include:
- Removing microplastics—Microplastics are now pervasive in the environment and have the potential to adversely affect human health and impact biodiversity in the wider environment. The average American is estimated to consume between 74,000 and 121,000 microplastic particles every year. These particles predominantly enter our bodies through food, water, and air, but MPlus has no desire to contribute to the problem and seeks to eradicate microplastics from its products.
- Reducing water wastage—Precious, life-giving water is essential to almost all manufacturing and production, and cosmetics are no exception. MPlus views the future of the cosmetic industry as one that should embody the preservation of this priceless resource, minimizing loss wherever possible.
- Streamlining and optimizing deliveries to reduce carbon emissions due to transportation and logistics—Inefficient, poorly planned/executed deliveries are a significant cause of pollution and waste. MPlus removes as much of this issue from the equation as possible by manufacturing items like mascara brushes, which many cosmetic companies source externally, in-house.
Ethical Practices
One of the most significant cosmetic manufacturing trends that has affected the industry is the ethics of producing products. The future of cosmetic manufacturing looks set to lean heavily towards fair trade best practices and cruelty-free testing, elements that MPlus has espoused since its formation. Sourcing eco-friendly raw materials that pay a living wage to the producers is a core tenet of the MPlus ethos, and the team works tirelessly to incorporate innovative solutions that minimize the environmental impact of MPlus products and manufacturing processes.
All MPlus products comply with strict European ‘cruelty-free’ standards prohibiting animal cosmetic testing, proven ineffective and unnecessary. MPlus product formulas are cruelty-free certified by recognized organizations, demonstrating the company’s dedication to ethical practices.
Safe, Clean Products
The future of the cosmetic industry will almost certainly see a continued shift towards safe, high-quality products that offer outstanding results without endangering health with toxic, potentially dangerous ingredients. Joining the clean beauty movement was an obvious, straightforward step for MPlus as a company that prides itself on natural products that embrace the bounty of powerful, effective ingredients provided by nature.
As the market demands clean products and eschews those with unnecessary contaminants, MPlus aims to lead the way with its robust portfolio of clean beauty products that adhere to the most authoritative clean beauty standards.
Emerging Cosmetic Manufacturing Trends: What to Expect
Alongside regulatory requirements and directives, the future of cosmetic manufacturing will be driven, as it always has, by consumer preferences and the technological advancements that enhance products and their performance. Future cosmetic manufacturing trends in the US will likely be shaped by the following:
- Personalization
The trend toward personalized beauty solutions like custom-blended makeup products and skincare is gathering momentum. - Technology
Advanced technologies are constantly integrated into the research, development, and manufacturing processes, facilitating everything from quality control to predicting consumer preferences. - E-commerce and social media
Buying beauty products online has revolutionized the cosmetics industry and will continue to rise. This shift in consumer purchasing constantly reshapes how consumers interact with, research, and view beauty brands, and companies must strive to keep pace with the changes as they navigate the new landscape. Social media platforms are crucial in shaping consumer behavior and driving trends as influencers vie for attention, forcing brands to adopt new marketing strategies. - Sustainability
Eco-friendly, sustainable products have a considerable influence on the market, and the need to source materials responsibly, develop biodegradable packaging, and reduce plastic use has never been keener. - Clean beauty
Products free from harmful chemicals are the order of the day as consumers become more aware of unwanted components and choose safer products with clearly stated ingredients. - Quality over quantity
Modern consumers are discerning about what they put on and into their bodies, and recent trends show that they are inclined to spend more on premium, luxurious products that perform flawlessly and have no adverse effects rather than choosing cheap, inferior versions.
MPlus: The Innovation-Driven Future of The Cosmetic Industry
If you’re interested in learning more about MPlus, a leading makeup factory cosmetics, please contact our experienced sales team today. They are ready to answer any questions and address your concerns, providing all the insights and advice you need.