Blog
As technology evolves and improves, few industries are unaffected by the ceaseless need for innovation, enhancement, and efficiency. The cosmetic industry is no exception and is among those that benefit most from scientific discoveries, equipment breakthroughs, and constant innovation. Learn about future cosmetic manufacturing trends and what’s next for the American market. Find out about […]
Most people interested in the beauty industry have encountered the opinion that luxury Italian cosmetics are of the highest level regarding quality, style, and allure, representing the pinnacle of the art. This article examines the American love affair with Italian-quality cosmetics and how MPlus has remained dedicated to an unwavering set of values and standards, […]
All businesses must start somewhere, from the smallest boutique eyeshadow manufacturer and mid-sized lip gloss manufacturer with moderate reach to globally recognized giants dominating the cosmetics industry. Join us as we follow MPlus’ journey from a blossoming, ambitious Italian cosmetic manufacturer to a leading cosmetic manufacturer in the USA, shaping the global beauty industry. The […]
Private label cosmetics are becoming increasingly popular thanks to the unique benefits they offer. If you are not familiar with the term private label cosmetics, you may have heard these products referred to alternatively as white label cosmetics or ODM cosmetics. Whatever term is preferred, experts agree that these cosmetics are only going to increase […]
Profitability is key to the long-term survival of businesses in all industries, and the global beauty & cosmetics industry is no exception. If you want to survive in this highly competitive marketplace, consistent profitability is essential. The best way to achieve this goal is to ensure your range includes all the most profitable cosmetic products, […]
None of the world’s most successful cosmetics manufacturers gained such loyal worldwide support without an inherent understanding of branding and how an effective cosmetics marketing strategy impacts perceptions and sales. At MPlus Cosmetics, we understand the pressures of creating new and innovative product ranges. This article examines the critical nature of positive, targeted cosmetics marketing […]